write this I have been thinking, these things are not able to get recognition within the industry auction staff, and I also believe that including chicken, wood, and I will have different views, but I hope that we can look give you an analysis of the reasons, after reading if there are different opinions can contact me - Zhao Xi
Myth # 1: Samsung is a high degree of quality, as long as the prices can jump high out of the left
operators in Baidu bid, there are a lot of people see the quality of degree shows Baidu is 1-3 stars, we simply believe that Baidu is the quality of degree 2, 3, and Samsung is the quality of degree high. It is clear in the accounts and operations experience to say Baidu explained to us is wrong, the official statement given in Baidu: three stars degree of quality is the quality of a range of degrees, and the quality of specific numbers of degree is . In the account of the actual operation, we will find a lot of so-called Samsung words, there are many and can not jump left, and the promotion of the link should be a place other than their own account or others, much higher price to go up, not even as others 2 Star of the word. In fact, in my account the actual operation of the basic little stars, if you look just look at a star, and then under the light of other data in the analysis of the word in there to show the quality of the process is really very low situation. Sometimes I also try to understand the concept of the stars, sometimes also try to guess the number of stars of different pieces of the quality of degrees is not a part of the overlap phenomenon. . . . But sometimes also found in some of these overlap is reflected in the account if one part of Star and Samsung overlap the scope of the Award include. Here, I hope that we can focus on what the actual bid and the ranking and a series of comprehensive data to judge the quality of their degree. Who can not jump left, or the case of high non-high, according to accounts to optimize the process to operate.
Myth # 2: Account keyword rankings should always be adjusted
in contact, there are a lot of bidding Commissioner complained to me that he has thousands of words every day or even tens of thousands of words To adjust the price, quite enough time. Some people complain that the software company is not willing to purchase price adjustment, however, he continued to adjust the price. In fact, only one purpose, that is, savings. If I hear this complaint a year ago, I think it is normal, because then the classic version of Baidu. Since December 2009, Phoenix Nest system on the line, I think this problem should have been there. Baidu now one-click bid price under a CPC = under a degree of quality and degree of their quality in terms of + 0.01 according to this map, your keywords under a price, quality, degree, and degree of the quality of your own decision, any time like this, when some of your competitors off the assembly line, you one-click prices will fall. Competitors off the assembly line do not give special consideration to the cost of their CPC.
Myth # 3: Baidu bid is the price adjustment, combing account
bid commissioner post, including some bosses think that is the day the bar in Baidu accounts which, in fact, not only to adjust the Commissioner of Baidu bid auction accounts, and time data to test the site, and also to the related needs for the planning Baidu account landing page and user experience factors to consider. Monitoring data is to better optimize the auction account, and plan to develop the first is to increase landing page conversion pages, the second to reduce the bounce rate, which is the degree of quality to enhance the keyword bidding account. In the user experience for the page ghd piastra, the Commissioner should make their own bid their needs, including web content experience, aesthetic experience level, the user's interactive experience, Web page download speed, etc., to promote transformation.
Myth # 4: 2.0 Actual chargeback 1.5 will offer lower prices
in the bidding process, some of whom may find their bid is 2 dollars, but the actual click price is 1.5, then the bid to $ 1.5 in this way is wrong behavior. CPC prices mentioned above formula, the formula in the bidding process is the same, but you adjust the price to 1.5 yuan, the ranking is likely to change, thereby reducing their own hits.
Myth # 5: Promotion of ranking is to show changes in the market is unstable accounts
in Baidu bidding process, many people will find time to view the rankings of the top creative is constantly changing, that their account will be unstable, in fact, for two reasons: creative quality of the final quality result in varying degrees in varying degrees, so there will be changes in the ranking of the same bid, or your competitors open wheel show, and this idea is more than some competitors to show you the current high quality of creativity, And some are low quality than you, so the ranking in the final pages have caused instability. Second, the fact that some people will find a lot of careful time to promote the ranking of the link bit more unstable. Yes, right. Link itself to promote a certain level of development of nature round, but this time round but show the same value price (offer quality degrees) grade of all round development of ideas for. Your account is not unstable.
Myth 6: Promotion of bits left to rely on the price jump to win
Some people think that having the words to promote show jumping bit left to spend a lot of money, want to jump left and also must be a high price. This idea is wrong. Here I will give you an example of what the rankings to promote digital standards. (Assuming the promotion of quality digital jump left degree ≥ 5)
we see above the table you will find two in the A and D account when the promotion has a very good place ranking, while the A account of the CPC to use the D account in accordance with the formula price, and C account in accordance with the CPC price to A account to calculate the ranking CPC prices. Therefore, it is the same and promotion bit of money to spend, there is a better show. Why is this? Baidu to promote digital jump left in the calculation of requirements must meet a quality degree, if it is not able to reach the jump left.
Myth # 7: Keywords transfer unit will reduce the quality of degrees
exchanges is that some people think that a large part of the transfer of words will reduce the quality of degrees, in fact, come from a single Cheap NCAA Jerseys,Cheap MLB Jerseys,Cheap NFL Jerseys,Wholesale Jerseys,Cheap NFL Jerseys,Custom NFL Jerseys say there may be some truth to the account history that may affect performance, but not entirely, because after the formation of the quality of the final degree show is composed of various dimensions. Calculate the price of the CPC account the quality of the quality of degree = degree of the quality of degrees + words + unit + creative quality and degree of the quality of degrees. A change in the words after the transfer is only one dimension of change, which is unit quality degrees. If the transfer to the high quality of the unit to calculate the degree of CPC will increase the price of quality, and transferred to the lower unit of calculation than the original price of the quality of the degree of CPC will drop.
Myth # 8: After the structure do not account adjustment
auction personnel in many, many senior officers that account to do after the bid not to be adjusted. In fact, I think this argument is problematic. Because Internet users search habits will change a lot, we must always analyze data, draw conclusions and adjust the accounts, including account structure, creative, landing pages and so on these. According to changes in market demand accounts, increasing conversion rates, increase ROI.
Myth # 9: keyword search volume is too low will affect the quality of degrees
auction personnel generally account that there is the key word search to reduce the amount of low quality degrees, in fact, not entirely . Baidu accounts for all judges are above the quality of degrees on the basis of the line, and word search volume is low on the line SEO, so do not judge the degree of quality, the plan itself is in the unit as a 0 and there is neither positive nor negative, the quality of degrees and even jerk to unit accounts are based on the quality of degrees exist as 0. But the word itself if it is not seasonal, low volume search term, in the auction there will be no practical effect, also can be removed.
Myth # 10: Only the left side to promote high-ranking position or have the practical effect
a lot of people do when they are bidding like Baidu and its competitors to compete for rankings, that if the ranking better than others, the effect is certainly not someone else's good, in fact, this practice is not rational, and it is not desirable. Baidu will promote the position of the word has a different probability of a click, do the ideas in optimization, click-through rate according to their needs will set the price to obtain the corresponding ranking, bid for position, as to effect the bid, compared with after are more sensible. First, according to their terms of products, brands and a series of its own conditions, for their own different set of words a psychological level, and a reasonable hit rate, on this basis to achieve the minimum cost of output. If the first and second hits almost the same and the price they are very far, do not
Myth 11: Bid affecting the quality of degrees
in and some peers, often Some people may ask: bid affecting the quality of degrees? The answer is no, bid does not affect the quality of degrees, but this is a basic condition, the price must be adjusted when the position does not change, so the quality of the degree is no change. When I came here, someone will ask, when the position change occurred? In fact I would say if the position changes, the change is not just the price, there is the probability of the corresponding location of the click. Good or bad depending on the location of the click-through rate of rise or fall, but this is not equivalent to the degree of impact on quality bid.
Myth 12: The software can accurately price adjustment with reasonable price adjustments Baidu's ranking
Actually GHD Straightener, this goes without saying, and with the habits of the software people, some of the key changes in the manual word of the price, you will find a lot of words are inflated. Price adjustment software belong to the third-party software, do not understand Baidu's internal data, especially the quality of the other competitors' bids and degrees, so the quality of personal recommendations or according to degree of daily price reports for manual adjustment, not to place undue reliance on these software.
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